Mia Eifrid's Learning Blog

  TikTok Time Diary Wednesday February 15:   6:45am - 15 minutes- scrolling/watching/liking videos on for you page Thursday February 16: 7:00am - 20 minutes- scrolling/watching/liking videos on for you page 4:00pm - 5 minutes- friend sent me a video through text so I watched it and liked it, then texted back and forth about it for a minute  6:00pm - 30 minutes- ^^ Friday February 17: 7:30am - 30 minutes- didn’t feel like getting out of bed yet… watching and liking videos  5:00pm - one hour- wasting time until my plans Saturday February 18: 11am-  around 45 minutes upon waking up/lying in bed My favorite social media platform is TikTok. I only ever use the app on my phone. I have noticed I commonly watch TikTok more frequently in the mornings when I first wake up and after work/evening. Honestly, I normally am on the app a lot more, but because I started a new job last Monday, I have been on my phone, in general, a lot less. I used to spend over two hours on the ...

  Reading about all of the different ways social media sites and companies use metrics and analytics to gather information on their users is amazing. The fact that so much information is being collected does not necessarily bother me. What bothers me is the fact that these social media companies are making so much money from collecting, analyzing, and selling users' personal information. To make matters worse, companies like Facebook do not always comply with privacy laws (Lipschultz, 2021).  On the other hand, much of the analytical strategies used by social media companies are aimed at enhancing user experience. I personally enjoy when Instagram and TikTok suggest content that is related to content I have previously "liked" or shared. To my understanding, this is just one of many functions made possible through the collection and categorization of data. It seems as if social media companies and the businesses who use social media to bring attention to their brand capita...